Top Picks: Video Marketing Software Review

Besides having a huge impact on your audience, video marketing software can also help improve your website’s search engine rankings. One of the metrics search engines use to measure quality of a website is content. A website that has both text and other media such as unique videos, shows the site’s commitment to providing quality information and helps to improve rankings over time. Also, video software automates the distribution and posting of your videos on different video sites such as YouTube, which generates backlinks to your website. Quality backlinks are another factor search engines use to rank a site and video marketing software helps you achieve that.

There are several video marketing software packages available so I have selected a few of the most popular and widely used to review.

EasyVideoSuite is well designed and used by some of the biggest names in online marketing. It is designed to work with PayPal, MailChimp, ClickBank, AWeber, WordPress, Optimize Press, etc. Some of its most popular features are:

  • Basic video recording from the screen or via webcam.
  • Ability to add ‘Buy Now’ and other call to action buttons.
  • Creation of timed events around the video to captivate your audience.
  • SEO features.
  • Security.
  • Video conversion.
  • Advanced video marketing statistics.
  • Split testing and much more.

Video Curation Pro helps you create and spin videos using curated text and videos. Video Curation Pro optimizes and uploads video on websites like YouTube and helps get them ranked. The best thing about this system is it is fully automated. You don’t have to do any work! This software works by sourcing images from your hard drive, Instagram, Pinterest, etc., and uses them to create a video. You can edit the quality of the images and sound, and add or delete whatever you want.

The Traffic Player is a marketing software and WordPress plugin that works by creating customizable skins and support systems. It is extremely easy to use, great for beginners, and a great tool to instantly stylize your video. Its functionality includes:

  • 20+ premium video skins.
  • Widgetized support.
  • Amazon3 direct linking.
  • Mobile format URL support.
  • HTML5 support.
  • Viral social buttons.

Viewbix is all about taking video marketing and making it more effective to drive real leads. Many marketers mistakenly think an informative video as opposed to informative text is most effective. That is not always the case. Videos can be downright boring. Viewbix software incorporates lead generation tools and interactive apps to your video that make your audience interact with you and take action.

Tube Toolbox is specific to YouTube and one of the best YouTube marketing software available. It is particularly good at improving your channel’s popularity. Some of Tube Toolbox’s features are:

  • Automated friend requests.
  • Message and video.
  • Audience targeting.
  • Gathering features.

Best of all, Tube Toolbox always complies with YouTube’s terms of service so you can rest easy your videos will by accepted by YouTube.

The last video marketing software we will review is SociVidz. SociVidz is a new software released in 2014 that is one of the most affordable video syndication services and is much cheaper than the previously mentioned options. However, despite its low cost; it has many more features than the other software reviewed. As a result, SociVidz is considered an up-and-coming video syndication powerhouse by internet marketers.

Here is a list of some of the features SociVidz offers:

  • Add soundtracks, voice-overs, intro clips, transitions, zoom/pan effects +++
  • Edit, manipulate, split videos and perform various audio and video changes
  • Video keyword research
  • Video competition analyses research
  • Google & YouTube video ranking analyses
  • Upload videos to multiple video Uploading sites
  • Get social signals, embeds and shares from multiple Social Media sites
  • Create authority link wheels
  • Get YouTube video views, likes, comments and subscribers (crowd marketing)
  • Search and download creative common images and videos
  • Multi-threaded, light weight and fast
  • And Much More

Syndicating video is an extremely effective way of drastically improving your brand or business’s reach and improving how many people know about your existence. However, it is critical that you don’t use these syndication services to spam your company or products online. If used poorly, you can risk making your business look suspicious and unprofessional. You can also risk a search engine penalty if you use questionable SEO tactics when submitting your videos such as over-stuffing keywords and other metadata.

In summary, there are many video marketing software packages available and the above are merely a sampling of the most popular. As you can see, video marketing is a very valuable tool for internet marketers. They simplify the process, add important features that enhance your online marketing, automate much of the process and most importantly, they improve your ability to increase your search engine rankings, grow your brand, advertise your product and increase your success as an internet marketer.

Twitter Marketing Software – The Best Available Today

Twitter is still to this day the rising star of social media and continues to gain followers and new members on a daily basis, making millions in total per year. Many approach Twitter as it is an intriguing concept; 140 characters to say everything you need to say. Once signed up, they end up staying and following other with similar interests or that offer things that they need or need to know.

There are also a fair few sellers and affiliate sellers on Twitter that make a very good living, but they don’t do this manually. To discover and market to hundreds upon thousands of Twitter users on a daily basis would take quite literally forever, so what do they do? They use Twitter marketing software.

Twitter marketing software allows you as the marketer to successfully find people who are interested in what you have to say or what you have to sell as the case may be and there are a fair few options out there. If you’re interested in what software is available for Mac, take a look at my other article ‘What is the Best Twitter Marketing Software for Mac?’. But as a general overview, hopefully this article will help put you on the right track.

There are a few that have been around for quite a while and have got a good reputation to go with it. The likes of Tweet Adder and Tweet Whistle, while having similar systems, have different features and features that make an impact. For example, with these pieces of software you are able to find members by their interests, what they tweet about or by their location. You can search for information that the user has posted in their bio, whether this is about their profession, their interests or their life in general. You can search by their input of location and also by something they’ve been tweeting about. Twitter marketing software such as Tweet Adder and Tweet Whistle will then generate a list for you which can be used to add those members to your follow list in the hope that they will follow you back and read your tweets. You can set how many members to follow per day from your list, and we wouldn’t recommend any more than 200 maximum.

Whilst those two pieces of Twitter marketing software are both very adequate and work very well for the purpose, if you have more interest in being able to follow your timeline as well as find out what people are saying about your products or affiliate deals or even your competitor’s, then Market Me Suite might be a good place for you to start. MarketMeSuite gives you a nice interface which you can add numerous timelines to, including your own tweets, the tweets of those you follow and you can set up tweet list for certain terms or phrases so once they come in, you can see them and comment on the post. You can also set up automated responses to respond to tweets about certain subjects, which is another amazing feature.

We have used all of these piece of Twitter marketing software and we can recommend them all for different reasons; if you want adding power with extensive research capabilities, go with Tweet Adder or the considerably cheaper, but slightly unsure Tweet Whistle, whereas if your interest lies with customer communication, then take a look at MarketMeSuite. These are the three best piece of software for Twitter on the market today in our opinion.

Email Marketing Software – Use Technology to Expand Your Business

Email marketing campaigns are no doubt a very good way of getting in touch with potential and existing customers. However, they only work as intended if they are personalized. You’ll be surprised to know that this does not necessarily involve a lot of work; you can use the right email marketing software to get the job done perfectly and with the least amount of fuss.

The marvel of email marketing software is that you can use it not just to send out your newsletters and offers but you can also track their effectiveness. The right software will have the following features:

– Many attractive templates: The newsletters that you send out ought to have a professional look about them or else the people who read them will not be impressed. If you are offered a selection of more than 100 templates then you will easily be able to send out impressive looking letters every time.

– Easy customization: The templates ought to have plenty of custom fields so that you can enter plenty of unique data as required. Your customers will respond better to email campaigns if the letters are addressed directly to them.

– Integration with social media: It is a major mistake to leave out social media in your marketing plan because this is where you will be able to interact best with your customers.

– Database management: You’ll need to send mailers to certain segments of your customers from time to time. Your software should enable you to divide your list into different data segments so that you can mail them separately.

– Automated campaigns: You ought to be able to set up your letters to go automatically based upon your needs. For
instance, certain messages could be sent out on specific days of the week. You can also have emails sent out on customer’s birthdays or wedding anniversaries.

– Easy to use: This is a given since you wont necessarily have a lot of experience creating newsletters or even the time to figure out how to make them. The software ought to take over the entire responsibility.

You’ll find that the right technology makes your job as a marketer very easy. In fact you can also invest in live chat software in addition to bulk email marketing software. You’ll be able to respond to your clients’ needs very easily by using live chat software. Interestingly, you’ll also find out that the software doesn’t even cost all that much.